I suppose most everyone heard about when IKEA put their furniture on Paris subways for the day. It was a pretty amusing advertising ploy and one of those stories that was just so weird, most news feeds picked it up just from the sheer novelty. Well apparently a short while later, this past fall in fact, IKEA went for another novel approach. They took 100 cats to an IKEA in England and set them free to see what would happen.
I ran into these two clips about it just this past week and loved them! Needless to say my cats are a bit jealous and would have liked their turn to romp through an IKEA store. Part 1 is Herding Cats, a little behind the scenes documentary. Part 2 is the resulting ad, which might be my favourite IKEA add to date! Sadly the accompanying sub site they built for the whole publicity stunt doesn't seem to exist anymore.
I especially love when they all fall asleep and the cat who crawls between the walls, been there, done that!